Shopify Ecommerce Platform Review
Over the past few years, Shopify has established itself as one of the most recognizable ecommerce platform brands available on the market. Founded in 2004 in Canada, it has grown to become one of the key players in the online shopping market with over 200,000 online stores operating via its platform and generating over $10 billion in gross merchandise volume. The site generated over $200 million in revenue last year.
Shopify has been remarkably successful, in a relatively short space of time, in establishing its ecommerce platform as one of the market leaders for a number of reasons. It offers an extremely powerful user interface that nonetheless remains intuitive with ease of use. This quality ensures that less technically proficient users are able to get the most out of the platform without requiring any prior experience as a developer. Multiple features and tools are readily available to assist users in creating remarkably professional and aesthetically pleasing websites that engage their potential customers without requiring an unnecessary amount of time in doing so. The proof of the pudding was when Amazon announced the closure of its Amazon Webstore service in September 2015, having selected to migrate their merchants to Shopify, resulting in a 20% rise of the share value when the news was announced. Being chosen as a platform by Amazon is undoubtedly a validation of quality of the Shopify offering. Let’s break it down and see what makes Shopify such a strong contender.
Professional personalized templates
With the ability to choose from among 100+ professionally crafted templates that are furthermore easily adaptable to suit personal preferences and needs. From choosing your preferred color theme to personal fonts and integrating your company logo, these are but a few among an exhaustive list of options. If you have some technical knowledge, you can further personalize your platform with the help of HTML and CSS. Although templates are pretty standard these days, Shopify’s selection and quality of offerings do stand out from the crowd. They are sleek and pleasing on the eye while being focused on ease of use for the end user to ensure optimal effectiveness and conversions.
Variety of product options
Unlike certain other ecommerce platforms, Shopify ecommerce is very adaptable with regards to the nature of products that may be sold through their platform. Whether you may be selling physical products such as automotive parts or digital products be it that e-book you always wanted to write or a how-to manual for budding mechanics, all is possible through Shopify so you will never be limited to develop and grow your business thanks to the scalability of this particular platform.
ServerCentral hosting provider
On the subject of scalability, power and reliability are key elements of any worthy ecommerce platform. Shopify is backed by ServerCentral that operates reliably around the world, ensuring a truly global market to its customers. Many international companies put their trust in this hosting provider so you can rest assured that you will not have to concern yourself with unscheduled downtime. With unlimited bandwidth and automatic backups, this ecommerce platform will always be able to cope with any surge in requests or online transaction volume without resulting in technical problems nor unplanned fees.
Diverse payment provider possibilities
Adaptability is key when it comes to payment possibilities and options. You are free to select any among a choice of more than fifty payment providers. The variety of options for accepting credit card payments is extensive. Standard market leaders such as PayPal add a further element of security, reliability and trustworthiness when dealing with customers whether domestic or overseas.
Based on the principal that a happy and successful customer is good for business, Shopify take the added step of personalized consulting. You can communicate directly with a personal online coach who will assist and advise you in setting up shop and selling products. They will also help you to optimize your marketing campaigns in order to optimize the $100 credit offered by Shopify on Google Adwords. Customer purchasing trends are taken into account also with an integrated app for smartphones as well as a mobile storefront that facilitates the purchase process for your end customers.
Quality of offer and scalability
The quality of the offering through Shopify as with any ecommerce platform starts with the reliability of the hosting. Unlike much of the competition, Shopify does not hit you with hidden costs, be it mysterious fees or data limitations. Scalability is excellent, as you can upgrade as your business grows to meet demand. Unlimited bandwidth is offered on all plans, limiting only the number of excessive fees that you will be required to pay.
With regards to automotive products, an added feature of Shopify is that they offer you the ability to offer your customers thousands of products rather than hundreds as can be the case with other ecommerce platform providers. Even with a mid-size plan you are able to promote between 2,500 and 10,000 individual products.